We go beatnuts for innovative style. And this historical moment is producing some really fresh and distinct African designers. Bold mod patterns, chunky cultural prints, vivid psychadelic palettes, and undeniable street swag are fast becoming the defining elements of this emerging, global motley crew.
Style provides an amazing lens for us to communicate and interpret our relationship with the environment, i.e. who we are to the world and what the world is to us. Style is a cool and critical feature of the African imagination. Through style we show our understanding of the world and our place in it.
There are some chill folk we’d like you to meet. Twice a month, we’ll post a style segment on the blog featuring fascinating Ghanaian and African designers, stylists, and everyday gamechangers who think deeply and creatively about style, identity and artistic capacity.
Take a look at what our antennas picked up this week.
GHANAIAN designer Ozwald Boateng’s “I Love Soweto” photoshoot:
From the beginning I have always wanted to shoot this collection in Africa, and The ‘I Love Soweto’ shoot captured what I was trying to do so beautifully. Spring/Summer 2012 essentially represents a European take on an African aesthetic, and my African heritage coupled with the setting of Soweto really gave the concept it’s authenticity’.
To learn more about @OzBoateng‘s design journey, check out A Man’s Story (2010):